dimanche 22 mars 2015

The Surprising Benefits Of Hiring A Singapore Food Photographer

By Duane Minzenmayer

If you are a Singapore-based cookbook author or restaurateur, it is an absolute must that you have a Singapore food photographer on retainer as much as possible. Working with a professional food photographer is a requirement in your line of work. A food photographer can help you make your cookbook a stunning bestseller. The food photographer is also indispensable in making the menus and promotional materials you need for your restaurant appealing.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

You are certainly losing out if that is how you perceive the importance of a professional Singapore food photographer. There is more to taking pictures of food than pushing a button on a camera. The food whose image you are going to capture must be presented just so, so that anyone who looks at the photograph instantly feels a yearning for a taste of the food the moment they see the picture. Did you know that sometimes food photography is referred to as food porn? Food portraits are meant to stimulate desire for the food in the viewer.

So, how do you hire a Singapore food photographer? It depends on what you want and how much you can afford. If you want a food photographer who has attained some sort of celebrity status, you can contact their agents or studios to see if they can come and work for you. Remember that these photographers are celebrities in their own right and are well-known for their work. Therefore, you should expect to pay celebrity rates, too.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

The services of a good food photographer are indispensable if you are a cookbook author or a restaurateur. Such services are invaluable to the success of your cookbook and can contribute to the profitability of your establishment. So, make sure that you hire the best Singapore food photographer that you can afford.

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