To photograph a garment is not the same as photographing other things such as landscapes or still objects. To be a clothing photographer, a particular set of skills is needed, including an understanding of how the garment moves as well as the structure of certain pieces. The end result should be able to successfully sell the item to the viewer.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
First of all, a photographer must establish what type of clothing is being photographed. A red carpet gown, for example, will be photographed very differently to active wear. This is in terms of the setting, the model used, the expressions, the poses and many other aspects.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location works well for creating atmosphere. This is particularly useful in cases where the apparel requires additional aesthetic in order to sell better. One example is swimwear or beachwear, which looks all the more enticing to the consumer when shot in a tropical setting that encourages thoughts of vacationing. Sports or active wear connects better with the consumer when placed in the relevant environment so the garment can be seen 'in action'.
That being said, not everything must be paired with an environment that matches its purpose. A good campaign will find clever and witty ways to stand out from the crowd by using juxtaposition. A particular garment could be depicted in a setting that is its polar opposite in order to make a statement.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
First of all, a photographer must establish what type of clothing is being photographed. A red carpet gown, for example, will be photographed very differently to active wear. This is in terms of the setting, the model used, the expressions, the poses and many other aspects.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location works well for creating atmosphere. This is particularly useful in cases where the apparel requires additional aesthetic in order to sell better. One example is swimwear or beachwear, which looks all the more enticing to the consumer when shot in a tropical setting that encourages thoughts of vacationing. Sports or active wear connects better with the consumer when placed in the relevant environment so the garment can be seen 'in action'.
That being said, not everything must be paired with an environment that matches its purpose. A good campaign will find clever and witty ways to stand out from the crowd by using juxtaposition. A particular garment could be depicted in a setting that is its polar opposite in order to make a statement.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
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