mardi 28 août 2018

How To Achieve The Perfect California Apparel Photography

By Shirley Campbell


If you want to gain a competitive edge in the online e-commerce platform, sometimes you have to post high-quality pictures of your products. People like beautiful things. Therefore, as a business person, you should take advantage of that fact and show your audience the perfect images of your products. E-commerce may mean you are spending more to market your products. If that is the case, then you should not risk too much by posting armature images online. Most consumers have extra keen eyes that can differentiate between a low-quality garments from a high-quality dress. Here are tips on how to achieve the perfect California apparel photography.

The products require thorough preparations before the picture taking process. You must examine the product from the bottom up, and inside out. You need to see if there are creases or fold that can make it look less attractive. Iron or steam it if necessary. If there is any tag or sticker on it, do not hesitate to remove it.

Creating your studio will save you much money. You do not need must set up a functional photo studio. You can start with a simple studio that is composed of a camera, a tripod, duct tape, a seamless white paper, and natural light. However, with a little more pieces of equipment, you will be in a better position to give your competitors a run for their money.

Choose an excellent backdrop for better results. You should know better not to choose anything other than a white or light grey backdrop. These two type of contexts will help prevent any distractions and ensure that you capture product colors just like you should. You should go for seamless rolls of white papers because they are cheap, perfectly suited, and readily available.

If you have a high-resolution camera, the images will look better. A quality camera will produce better pictures of your products, and that will give you a competitive edge. You also need to set it up on an efficient tripod stand that can be adjusted to the required height.

Your room also needs proper lighting. You can count on natural window lighting during the day. It will help you save much energy and spend less as a result. You need a very high-quality light to create the best images that will attract your customers. You can also rent a lighting kit if there is a need to do so.

Consider where to position the product for a brighter, more vibrant photo shoot. When you are using sunlight that is coming in through the window, it is better to place the clothes next to the window. That is where it will get even, direct light. To manually expose your image correctly, you should know how to use your camera's light meter.

The clothes will look better on a model or a mannequin. Taking pictures of your garments on a model or a mannequin is better because it demonstrates shape and fit better. Likewise, they help the customers to visualize themselves wearing the clothes. Take your time to style the outfits on the model or mannequin. The garment should neither look too big nor too small.




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