lundi 13 avril 2015

The Growing Influence Of Top Fashion And Lifestyle Blogs

By Joanna Walsh


With social media, comes a whole new way to communicate and interact. Bloggers have an influential platform and the ability to accumulate followers from all over the globe. The top fashion and lifestyle blogs are often read by millions of people and this gives them power. Some bloggers are already celebrities and receive constant media attention. They are sought after by high end brands and often collaborate closely with them.

There are many reasons why people begin to follow a particular blogger. They often identify with the strong style sense of a particular blogger. Another reason is to lean more about trends and brands. Bloggers write reviews about products and followers trust their advice. It makes business sense for brands to work together with bloggers as they have a trusted, loyal audience. Some businesses use social tools to help them to identify the bloggers that would help them most to sell their products.

Bloggers are sought after by even high end brands such as Hugo Boss. They create videos for them, model for them and sometimes even collaborate on designs. A phenomenon of recent fashion shows is all the bloggers sitting in the front rows.

Many blogs are full of beautiful photographs. Sharp, clear, well composed photographs are crucial to the success of a blog and bloggers who want to be successful have had to develop their photographic skills. As long as one has internet access, becoming a blogger is possible for anyone and gives them the potential to gain an audience. The consequences of blogging on society are only beginning to be seen.

Most influential bloggers offer more than just good photographs. Many of them write in such a way that their followers can really relate to them. Their content is often informative, well written and inspirational. Reviews of high end products may be given that are refreshingly honest and really thorough.

We have come a long way from those days when our ancestors told stories that were passed down through generations. However, the human desire to share stories with one another has not changed. Lifestyle bloggers are the latest storytellers who tell anecdotes about their daily lives. They share their interests, what they have learned and their triumphs.

Lifestyle bloggers write about a great variety of topics. Many of them are mothers and wives and they write about subjects that appeal to other women. Parenting, decorating, crafts, food and organizing are just some of these subjects. Many of them write in a personal way as though they are conversing casually with a friend. Their followers are given a peek into their lives.

A blog is often started without any intention other than as a hobby. However, once a following has been established, they become of interest to those who are marketing products. This is because their followers are a faithful, trusting audience who tend to listen to their advice. This means that what began as a hobby, becomes much more. As more and more people are beginning to blog, it will be interesting to see what consequences this has on society in the future.




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