samedi 6 décembre 2014

Food Photography: Creating Your Own Brand

By Vonnie Drungo


Becoming a food photographer isn't as easy as it looks - it's not just about shooting whatever item looks palatable or edible. Food photography, just like any other branch of photography is all about creating images that not only record an event, but also tells your audience a story. Photography is both a science and an art, and there's a reason why professionals are paid high for their services.

You're going to have to learn about the technical aspects of general photography before you move on to specialize as a food photographer. The best way you can do this is by enrolling in a formal training program in photography and earning a degree. There are plenty of photography courses being offered in vocational schools, community colleges, and in art schools as well.

You can expect to learn many important technical knowledge and skills during your photography training program, most of which will be very useful if you're planning to become a full-time food photographer. Some of the topics you will learn about are parts of the camera, exposure basics, proper composition, post processing, color management, and using strobes.

Among the most important qualities that you must have as a food photographer are creativity and a keen sense of imagination. The ability to think "outside the box" will definitely serve you well, especially once you're doing this professionally. If you're looking to become better as a photographer, it is recommended that you join photography clubs, joining photo-shoot sessions, and working as an assistant photographer.

You should only get immersed in food photography once you have mastered the basics of photography in general. It's like taking a college degree first before moving on to a specialized field. A food photographer is a special area of photography that requires the use of specific lighting techniques, styling, equipment, props, shooting techniques, composition, and effects.

There are many employment opportunities that await you as a food photographer - food magazines, cookbooks, food blogs, restaurants, catering businesses, advertising companies, and food manufacturing industries are just some examples. Keep in mind though that competition can be quite tough in this field so therefore it is important to have your own style of photography and make it stand out among the rest.




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